Rupert Murdoch's Myspace still dominates press coverage of social networks as much as it does the web audience, according to an analysis of mentions in the Nexis news database. But Mark Zuckerberg's Facebook, which last month allowed third-party applications to be tightly integrated into users' pages, is on the rise. In May last year, the college social network was namechecked in the headline or start of 109 articles; Myspace, with its much broader appeal, got about ten times the number of mentions. In the latest month? Myspace mentions doubled, but Zuckerberg's upstart got seven times the coverage of a year earlier.