The drama culminates in this Flickr forum, where Hawk jumps in to defend Zooomr's one other employee, coder Kris Tate. But he does a pretty bad job of it, admitting, "I'm not a coder and quite frankly couldn't tell you computer code from newspaper type...I also don't really understand coding ethics and all that either."
Hawk then returns to invite all the angry Flickr users to Zooomr ("But even I'm growing tired of the negativity. Come play on Zooomr") in what has to be the world's most poorly thought-out marketing ploy.
Why is the CEO doing this poorly? Blame the drink. Hawk admits in one message, "I've had a couple of bottles of wine at this point."