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If you need an example of how desperate networks become during awards season, look no further than today's For Your Consideration ad for The L Word (click above for the full version), in which Showtime demonstrates it craves Emmy legitimacy so badly that it's conspicuously de-emphasizing the show's lesbian spirit in a transparent, misguided attempt to increase its appeal to voters. Even worse than the cynicism behind this strike at the program's Sapphic core is that the ploy could easily backfire, driving away viewers who fear that Showtime has suddenly removed all the hot-girl-on-even-hotter-girl action that made the show popular in the first place.

[Image: Digital Variety]