Legal Troubles Force Pinkberry To Downgrade Their Product From 'Yogurt' To 'Chilly Bliss'

Today brings an update to PinkberryGate, the scandal that rocked the tangy-frozen-dessert industry to its very core. Charges were levied last month against the rapidly proliferating treat concern that it was falsely marketing its product—made from a powder-based formula comprised of finely ground panda bones and unicorn horns—as yogurt. An update to their website assured customers steps were being taken to investigate what, exactly, the company was serving at grossly inflated prices to its legions of fanatical customers.

Now, LA Observed notes that the company is feverishly working with a "dairy science expert" to help their product meet the California Food and Agricultural Code's stringent yogurt guidelines. Until then, however, the Y-word has been stricken from their marketing materials and website, where its now described as, "chilly bliss, honest food and dessert reinvented." But while Pinkberry is working with authorities to address the issue, concern now shifts towards the scores of knockoffs popping up around the city: Faux-yogurt trafficking officials are worried they won't be able to adequately police the steady stream of contraband entering the L.A. market—highly addictive varieties with names like Ice and White Gold, that earn a street value as high as $2 per ounce.