I didn't come here at this point in my career to manage a cynical enterprise whose sole purpose is to exploit the intricacies of AdSense to make a few bucks. Nor could we create value for our shareholders by merely gaming AdSense.So says Reiss, Armstrong's longtime buddy. "Sole purpose." "Merely gaming AdSense." In other words, Reiss admits to the charges — he just insists that AC, in addition to manipulating Armstrong's employer to wring money from Google's advertisers, is doing other things besides. Google, ostensibly, frowns on enterprises which exploit and game AdSense. Except when they're backed by a top executive, in a self-dealing arrangement approved by Google's indulgent management team. If shareholders aren't outraged by Armstrong's scheme to profit at Google's expense, shouldn't advertisers be?