The man who saddled Google with a saintly motto On Google Blogoscoped, Philipp Lenssen outs former Google developer Paul Buchheit as the man behind Google's "don't be evil" slogan. As Google gets ever larger, ever more complicated, and ever more — oh, let's say it — evil, Buchheit's brainstorm looks ever more unwanted, and ever harder to shed. Which is exactly what Buchheit wanted:

I was sitting there trying to think of something that would be really different and not one of these usual 'strive for excellence' type of statements. I also wanted something that, once you put it in there, would be hard to take out.
How ironic: Buchheit now says that every action should have an "undo" option . Paul, don't be disingenuous.