The pestilent little island of Microsoft loversHaving watched Little Britain, I understand this a bit better: A study by Superbrands, a survey firm, found U.K. consumers ranked Microsoft as the top brand. Microsoft? Yes but no but yes but no but yes. Microsoft. And the much-loathed software company ranked ahead of Coca-Cola and Google. Then again, the addled Brits also ranked Lego ahead of Guinness.