Google, more than ever, needs brassy PR people who aren't afraid to assert boldly that black is white, ignorance is freedom, and evil is good. Heck, I'd applaud the hiring of Rob Shilkin purely on the basis of his last name. (Say it with me: "SHILL-kin.") But I wonder if the mostly lefty crew in the Googleplex were aware of his politics. Four years ago, Shilkin, then a lawyer, penned several pieces praising the "Allies' great work in Iraq" and decrying critics of pre-war intelligence reports. Then again, perhaps his fellow Googlers learned all this through the company's quasi-proctological interview process , and came away from it admiring his capacity for doublespeak and self-delusion.