An idea so brilliant, we hate its creators for coming up with it before we did. Some mischief-makers have launched Dead Herring, a "parody of business" mocking Red Herring, the Silicon Valley tech publication. Flopping around like a fish gasping for air in its efforts to stay in business, the Herring is clearly making enemies — first and foremost the companies and writers it's apparently stiffed. An amusing anecdote: According to the site, the Herring named Text 100 as a conference sponsor without consulting the PR agency first. That's going to make for an interesting collections call.