The jig is up, the secret is out, the game is over: Forbes editor Dan Lyons is Fake Steve Jobs, the now-unmasked author of The Secret Diary of Steve Jobs. Brad Stone of the New York Times, to my dismay, was the one to out Lyons as the faux Apple CEO. It was crushing. I've known for some time now that several Forbes employees were in on the secret. Lyons, as Fake Steve, even hinted at the outing in a post today: "My world, anyway, is about to change." My apologies to readers. But it makes perfect sense. Here are the not-so-coincidental similarities between Lyons's chosen enemies and Fake Steve's.
- Freetards. Fake Steve has no love for Linux acolytes. And Daniel Lyons may be the only writer Linux acolytes hate more than Fake Steve. Now the objects of their wrath are revealed to be one and the same.
- Microtards. First Lyons does the sober interview with Steve Ballmer, and then, as Fake Steve, tells us what the Microsoft CEO is really thinking.
- Blogtards. Fake Steve has it out for bloggers like Robert Scoble and, um, yours truly and my boss. Lyons is the author of the much-maligned Forbes cover story "Attack of the Blogs!" Of course, now we know that Lyons is a blogtard himself — twice over. Welcome to the tardosphere, Dan-o.