The Uncov guys' startup, uncoveredBusted! Kyle Shank of Uncov, Valleywag's favorite startup-snark site, acted so coy when I asked him what he and coconspirators Ted Dziuba and Matt Kent were working on. But it turns out they've been hiding in plain sight all this time, as commenter bushido pointed out.. Shank's day job is CEO and founder of Persai, a recommendations system for the Internet, whatever that means. It sounds like exactly the kind of vague yet overweening ambition Uncov would mock, actually.