Right next to the "A Little Bit of What You Fancy" boutique on Newton Lane in East Hampton is the perpetually bustling Monogram Shop. We all love to see our names in print. But only the wealthy have the means to see their names embroidered onto almost everything they own: Baby sweaters, towels, tissue boxes, even diapers. Pragmatically of course, it makes sense. You wouldn't want Reese to grab Blake's towel by accident or Genevieve to mistake her baby sweater (only $85) for Panache's or even worse Epitome's! Also? Bob Balaban plays tennis. Who knew?