94 years ago, liar H.K. McCann launched his NYC ad agency with the slogan "Truth Well Told." That was a big fat lie. Advertising copywriter Copyranter brings you instances of advertising lies and the lying liars who sell them.
Congresswoman Lois Capps (D., California), is fuming because women's magazines won't stop running ads for women's cigarettes. They won't even write her back! She's thinks it's "hypocritical" for the pubs to run the ads intermixed with editorial about tofu and other healthy crap. Uh, you've come a long way, baby?
Here's the latest ad from the new campaign for Camel No. 9s—the campaign that's got Capps crapping her pantsuit.
Ooh, baby—black on black, hit the sack, wearing five-inch stilettos and smoking a 100mm ciggy.
Congress claims the ads target underage females. In February, at a Senate hearing about the campaign, Ohio Democrat Sherrod Brown said, "It strains the imagination to think this campaign is aimed at anybody other than 15, 16, 17-year-old girls — something that's pretty morally repugnant."
This is balderdash. If RJ Reynolds was targeting kids, they would've put a Hillary Duff Fashion Fever™ Barbie® in the layout, leaning against one of the packs. No, I think the ads simply target slutty Jezebels. And looking at Capps, she appears to be the complete opposite of a slutty Jezebel. Seriously lawmakers—either ban all cigarette advertising, or shut the fuck up and move on to more serious health concerns, like maybe universal healthcare.
The campaign is apparently working, as sales of Camel No. 9 cigs are strong. Does the ad appeal to you sexy lady tokers? Does it convey the light luscious sweet taste of the cigarettes? Or does the deep black background conjure images of blackened lungs?
Combine this campaign with Camel's ads featuring the work of tattoo artists like Scott Campbell, and evil RJ Reynolds is clearly leading the pack in hip tobacco advertising. Time to step it up, Philip Morris.