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· Realizing that no matter what their vision was going in for a long-planned, big-screen adaptation of Dallas, the final result would be hilarious, Regency and 20th Century have finally decided to just give up and officially make it as a comedy. Betty Thomas will direct, and John Travolta will still star as JR Ewing, playing the part in only a slightly bigger fashion as a nod to the project's new direction. [Variety]
· Once again, the DGA refuses to allow For Your Consideration DVD screeners to be sent to members for their yearly awards, forcing guild members to schlep out to screenings to see their peers' work presented as it was intended. [THR]
· Following the less-than-blockbuster results of promotions for movies like Akeelah and the Bee and Arctic Tale, Hollywood is discovering that Starbucks might not be marketing monolith that they'd had hoped it would be. Several studios are now considering scaled-back versions of the failing Starbucks experiment, such as planting paid confederates to sit by the door of The Coffee Bean and loudly shout into a cellphone about how much they loved a partner's movie. [Variety]
· It's about time someone made a RenFair comedy*: Universal buys the Rainn Wilson project Renaissance Man, about two community theater actors who hide out a renaissance fair after thinking they've killed one of their co-stars. (*For real; and no, we don't count that one part in The Cable Guy.) [THR]
· Focus Features accepts the MPAA's NC-17 rating for Ang Lee's erotically charged espionage thriller Lust, Caution for "too many scenes of artsy-fartsy fucking." [Variety]