Our tipster was right that Fotolog, the New York-based photo-sharing site had been sold — but wrong, alas, about the buyer, and the price. We'd heard of a Latin American buyer paying north of $100 million. Instead, it's Hi-Media, a French Internet concern, paying $90 million in cash and stock — a rich price for a company with 10 million users but only $2.3 million in revenues projected for this year. Hi-media is publicly traded on the Euronext stock exchange, so its shares are as good as cash. But Fotolog backers 3i and BV Capital say they plan to hang onto their shares and "participate in the development" of the combined company. So now the most interesting question is, who cashed out? We wouldn't be shocked if CEO John Borthwick, above, and founder Scott Heiferman were among those receiving an immediate cash payout. Borthwick has a host of other startup ventures, and Heiferman is the CEO of Meetup.