Who's bidding on Business 2.0?

The writing is on the whiteboard for Business 2.0, the tech-focused monthly magazine published by Time Inc. (and, I should note, my former employer). The October issue is definitely the last one to be published by the current staff, some of whom have already secured new jobs. But could Business 2.0 live on in some fashion? Time Inc. is ostensibly still entertaining offers to buy the magazine, if only for form's sake. But even if the sale process is a charade, some serious bidders have nevertheless emerged. Who are they?


The bidders, sources say, include CNET, the online tech publisher, and Mansueto Ventures, the publisher of Inc. and Fast Company. CNET's interest likely extends to the brand and the articles archive, while Mansueto might be more interested in Business 2.0's 600,000-strong mailing list of subscribers, which could bolster Fast Company's print circulation. But a sale of those assets while it might generate some cash for Time Inc., would also strengthen the buyers as print and online rivals to the magazine publishers, making those companies' bids unlikely to result in a deal.