Apple is not content to let NBC hog all the drama after NBC's TV shows dropped off iTunes. In a "I broke up with you" move, Apple's iTunes store will not host NBC's upcoming fall season, even though the companies' contract runs through December. Why? Because after December, shows would be withdrawn from the store midseason. According to Apple, NBC was trying to rip consumers off by jacking episode prices from $1.99 to $4.99. Hopefully that's not the price NBC's hoping to charge on its Hulu online-video site. Who would be silly enough to pay the cost of a full DVD box set for just half a season? If so, expect rampant piracy.