"Showtime," reports the Times, "is known for content that is too racy for network television, so it is perhaps fitting that its latest slogan should be inappropriate for the networks, too. A two-minute promotional spot on the cable network features the slogan, 'The Best Stuff on Television,' although the actual third word is an expletive that cannot be used by family-friendly networks (or newspapers)." The actual third word, is, of course, "shit," which the family-friendly Times will apparently only print if it comes out of the mouths of presidents or people threatening the governor's father. [NYT]
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