I've written before that Google will not come out with its own phone model, as Apple has done. And indeed, the need for any Googlephone escapes me; Google should be building services that work on any phone, no matter who makes it or what OS it runs. At best, the Googlephone project, I believe, is a big stick Google will use to threaten phonemakers and wireless carriers into carrying its search engine and applications.
Which, of course, makes hiring a fancy New York PR person like Simon thoroughly pointless. If there's no Googlephone for Simon to launch, why waste office space on her? Because it's a plausible job that Schmidt can assign to his girlfriend with a minimum of fuss. Simon, ignorant of the wireless industry, won't know it's a waste of time; Schmidt may actually have duped her into thinking it's a plum job, almost as sparkly a bauble as the canary-yellow diamond ring Schmidt also gave her. Meanwhile, Schmidt can appease his internal critics by pointing out that he's only given Simon a space-filling job that no savvy staff member would ever want.