We're a little closer to understanding why "TMZ" the TV show works so well. (Or: "so well.") Take this item about an intoxicated Vida Guerra. We had never heard of Guerra before, but the correspondent identifies her as a "booty queen and FHM model" (context), informs us that she was happy to turn over her car keys to a less inebriated friend (social value), informs us of a previous automotive challenge she's faced (history), and does a tight pan on Guerra's tits (tits). This show gives you everything you need!

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