'New York Times' August Numbers: TimesSelect So Not Worth ItS

The New York Times Company announced its August revenues today, and each of their divisions is trending pretty much as expected—though ad revenues for The New York Times Media Group were up very slightly over August last year, on the back of fashion, hotel and tech ads, as opposed to July, which was down nearly 3% over last year. But more of the same in general: internet ads up! New England ads down. About.com ads still up. Sort of related: stock in the toilet. Most interesting to us: In July, TimesSelect had 225,100 paying customers. As of August, it had 226,800. That is exciting growth of 1700 paying customers! That is somewhere between $7,076.25 and $13,515 dollars, depending on whether folks bought by the month or by the year, which is like half of Maureen Dowd's expense account this month.