Conversational Marketing Summit unofficial afterpartyI stopped by the House of Shields for the "unofficial afterparty" of this week's Federated Media Conversational Marketing Summit and was greeted by a crowd of FM employees and Web 2.0 regulars. You could tell the crowd apart pretty easily — the FM employees wore suitjackets and had the ad-salesman glow to them, the regulars all answered "no" when asked if they attended the conference. A few FM employees indulged my request to pose for a picture doing the John Battelle salute, including Director of Author Services Bill Brazell, pictured above. (Fun fact: he and I graduated from the same high school!) So what is "Conversational Marketing" anyway? New advertising paradigm? Or just a way to keep FM boss Batelle in Mystic Tan? At one point, social media gadfly Chris Heuer and I talked about whether the term itself has a definition beyond "bullshit." He seems to think it does, I'm still undecided. The whole idea has the taint of undisclosed advertorial to me, especially after last June's "people-ready" mini-scandal and its aftermath. After the jump, check out the gallery for more tech marketing people than you can handle.

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty

Conversational Marketing Summit unofficial afterparty