I stopped by the House of Shields for the "unofficial afterparty" of this week's Federated Media Conversational Marketing Summit and was greeted by a crowd of FM employees and Web 2.0 regulars. You could tell the crowd apart pretty easily — the FM employees wore suitjackets and had the ad-salesman glow to them, the regulars all answered "no" when asked if they attended the conference. A few FM employees indulged my request to pose for a picture doing the John Battelle salute, including Director of Author Services Bill Brazell, pictured above. (Fun fact: he and I graduated from the same high school!) So what is "Conversational Marketing" anyway? New advertising paradigm? Or just a way to keep FM boss Batelle in Mystic Tan? At one point, social media gadfly Chris Heuer and I talked about whether the term itself has a definition beyond "bullshit." He seems to think it does, I'm still undecided. The whole idea has the taint of undisclosed advertorial to me, especially after last June's "people-ready" mini-scandal and its aftermath. After the jump, check out the gallery for more tech marketing people than you can handle.