In the category of "the best defense is a good offense": The editors at BusinessWeek are not interested in anyone's analysis of why their website's traffic lags Forbes.com and Fortune.com—even when it says they're not to blame. Silicon Alley Insider's Peter Kafka tried to give them a break, yesterday, saying that a 24/7wallstreet.com report blaming their crappy numbers on crappy content was faulty analysis; they were actually the victims of poor distribution. Fortune.com, for example, benefits from all the traffic at CNMoney.com, while BusinessWeek.com stands alone on the web. Yet editor-in-chief John Byrne responded by saying that the ComScore numbers were completely wrong. Yes, they probably understated the case, but they weren't completely out of the ballpark, even according to Kafka. So the question remains: why DO they lag so far behind the other financial sites? I'd pick poor distribution. It's a lot easier to fix.