Since mini-moguls Jason Calacanis and Michael Arrington both made their fortunes from New Media, one would assume that their conference TechCrunch40 (the one that Valleywag is banned from) would be a modern affair where bloggers wouldn't be ignored while big-time journalists got special treatment. But the founders hid the names of their conference's forty featured companies. They're telling journalists tomorrow but putting an embargo on the names. An embargo usually means they've promised someone an exclusive. My bet is that Arrington and Calacanis fed the list to the New York Times. But they also put it on a big sign that's already set up at the venue, San Francisco's Palace Hotel, where journalist Paul Boutin saw all 40 names. Guess he wins the exclusive!