As the Web 2.0 phenomenon grows long in the tooth — some might say this year's TechCrunch40 conference was its official jumping of the shark — its most venerable proponents are struggling to create a sense of excitement around it. But for this year's Web 2.0 Summit, organizers John Battelle and O'Reilly Media are trying, perhaps, a bit too ... hard. Get an eyeful of the slogan.
Where are we most stimulated?
At the Web's edge.