Om Malik stays in (and out of) the pictureA double birthday party for GigaOm biz-blogger Om Malik (pictured with operations manager Joey Wan) and Spark PR founder Donna Sokolsky fogged up the glass patio walls at Jack Falstaff on Friday. I happened to be at the bar, hoping to catch dreamy god-mayor Gavin Newsom doing paperwork again. After the jump, the best overheards.

The boss text-messaged me instructions to report on who was there and who wasn't, but to me all business reporters and publicists kind of look alike. I could only confirm that the lanky guy whom several partygoers mistook for Digg founder Kevin Rose, complete with bedhead and horizontal stripey-shirt, was Not Kevin.

Om Malik stays in (and out of) the picture
Besides the hacks and flacks, any event south of Market Street includes a few self-styled "startup CEOs" who've yet to hire a single full-time employee. Happily, one turned out to be Kyle Shank from Uncov, the cruelly funny site that aspires to be the anti-Techcrunch. (Memo to Kyle: Trade the 1997 orange shirt for some basic black. Sorry, kid, but if you give tough love, you get tough love.)

Om Malik stays in (and out of) the picture
Overheard

Your name's Melody? Wasn't she the drummer for Josie and the Pussycats?

Working at home means you can drink whenever you want.

You guys coming outside? You know, around the corner, you know? Look, we're going to smoke some weed, are you in or out?

Om Malik stays in (and out of) the picture
(Above: Donna Sokolsky and my wife laugh at the boys.)

As the party wound down, I followed Om out the door in pursuit of another photo. He refused. "I don't want to be the story, I want to be the guy telling the stories," he said. "People keep trying to make me the story. It's a problem." Fact check, Om: In the also-ran media world of San Francisco, you resigned from Time Inc. to go blogging. A year later you're doing better than most of those who stayed behind. You're a story. Cope.

(Photos by James Yu and Joey Wan; used by permission)