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Ian Rogers, general manager of Yahoo Music, told music execs it's time to quit whining, grow up, and get rid of digital rights management — the copy-protection software that's the bane of music listeners everywhere. In a deliciously ranty presentation, Rogers explains how record labels forced Yahoo Music to build an annoying music software client to ensure the industry stayed in control of the music. Yahoo, says Rogers, won't put up with DRM's inconvenience anymore. Rogers says he'd rather quit the digital-music business than keep frustrating his users. "I personally don't have any more time to give and can't bear to see any more money spent on pathetic attempts for control instead of building consumer value." Ah, there's the keyword: "value." Is this really a high-minded protest — or an artful negotiating tactic to counter labels' demands to boost prices on DRM-free music?