One Reason Why Owning About.com Is Bad For The 'New York Times'S

The New York Times bought About.com from Primedia in 2005. The site, a tedious network of "experts," is an entirely separate business division. How's that working out? Well, here's a picture from Flushing's Main Street of what the New York Times has named the best new burger in Queens! Oh, wait, what's that apostrophe and that hard-to-see black print? Ohhh. It's the best new burger in Queens according to "The New York Times' About.com." Yeesh. It's just not good for the esteemed brand when search engine consultant and Queens About.com guide John Roleke can get put on par with Times food critics. (Though who knows! Maybe Mr. Roleke is an untapped genius resource with a brilliant palate!)