The ITunes Store is no longer charging a premium for its DRM-free songs, also known as iTunes Plus. Prices now match its current catalog of 99-cent singles, and users are no longer confronted by an annoying pop-up. The trivial observation to make is that forced Apple's hand by charging 99 cents for DRM-free MP3 files. But far more likely? Consumers made their disinterest in overpriced, annoying-to-download files clear by simply avoiding them, and Apple realized it had to cut the price. This, of course, doesn't bode well for record labels' plans to charge higher prices for hit songs. [Ars Technica]