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Southwest Airlines, newly returned to SFO, recently redesigned its gate area to make it more friendly to kids, parents and business travelers. Now, Consumerist tells us that parents are upset that they and their younglings have to board after Southwest's A-List flyers — the "first class" of SWA — rather than boarding first, as they did previously. Rumor has it that full-fare business passengers were ticked at giving up the good seats to budget-minded families and the boarding-order switcharoo should increase business travel. Southwest says they have no plans to change the policy. Peeved parents have started an online petition against Southwest. We should start a petition for Southwest to keep the policy. Those brats belong at the back of the line. We have biz-dev deals to do when we land. (Photo from Ack Ook)