Hey, Evian is back as our advertiser! After a little dust-up about what we (at editorial) thought was too intrusive a campaign, they've come back with something that we (at editorial!) think is kind of genius—an ad-free Gawker front page with Evian as the sole discreetly-named sponsor. We talk a lot of smack about advertising and what an evil industry it is, but how can we not find this totally winning?
Hey, Evian is back as our advertiser!