Joe Francis Hires Slick Mike Sitrick

Last we saw, reporter-assaulter and Page Six pal "Girls Gone Wild" porn king Joe Francis was retooling his image, thanks to the work of PR professional Ronn Torossian. (Ronn made him an insane website in an effort to rebrand Francis from rapist to nice guy. It is not working.) But what's this? Publicist Mike Sitrick—who represents poor emasculated alleged Radar owner Ron Burkle and has aided and abetted Paris Hilton—is now putting out press releases in the case of humanity versus Joe Francis. Oh boy. Probably by the time Sitrick's done, Francis will be voicing animated characters in Disney movies.

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