"The Gawker Guide To Conquering All Media" has, according to Portfolio, sold all of dozens of copies. (Current Amazon rank: 107,116!) Back in 2004, we regularly trashed mini-agent Kate Lee for her all-blogger lineup of book proposals, and wrote: "Enjoy the hype, little bloggers. Take your advances and buy stock in Halliburton while you can." So now we get to tell ourselves—or at least, whatever arm of this company saw a piece of that advance money—that we told you so!

Shocker: Blog's Fans Eschew Dead-Tree Tie-In [Portfolio]