Google announces that there is no Googlephone

Google has announced a sweeping alliance with 33 companies in the wireless business — but no Googlephone:

The company's announcement could prove a short-term disappointment for consumers who were eager for more details - and photos - of what some have termed the "Google Phone" or the "Gphone." The company didn't announce the creation of any single Google-powered device or show what one would look like.
Why am I not surprised?