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Let's come out and say it: Facebook wants to be MySpace. And MySpace wants to be Facebook. Mark Zuckerberg's social network has the buzz, the tech, and the runaway growth rate, while MySpace has more users, more revenues, and the backing of News Corp. But the mutual envy became really clear to me when Facebook announced its new advertising plan, which lets corporations place spam unsolicited commercial messages in users' news feeds. Why, that's been the basis of MySpace since 2002. MySpace is a spam operation that became a social network. And now Facebook is a social network that's turning into a spam operation.