Radiohead on ComScore numbers: Bollocks!

ComScore, the online traffic tracker, told us that 62 percent of the 1.2 million fans who downloaded Radiohead's latest album "In Rainbows" weren't willing to pay for it. Now the band's management wants to kibosh those reports.

In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that ... it is impossible for outside organizations to have accurate figures on sales.

However, they can confirm that the figures quoted by the company ComScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project.

From here, the statement looks like an easy nondenial. Most advertisers consider ComScore metrics accurate enough to be useful. And if Radiohead really wanted to indicate the "true success of the project," why not just publish the numbers themselves?