By Maggie, 12:50 PM on Mon Nov 12 2007, 487 views (Edit, to draft, Slurp)

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Borders Bookstores will each soon contain two 37-inch TVs to expand advertising opportunities within the stores—just like Jack-in-the-Box! BordersTV, as the platform is called, won't be showing reality programming or soft-core porn, but it sort of feels like that—can no one stay in business selling books without also providing with each purchase lattes, WiFi, pedicures, escalators, plush toys and a backrub? We suspect the phrase "entertainment experience" was used in the making of this concept, which means we hate it by default. [NYT]