Last night the company formerly known as Nerve Media held a party held in the Nerve offices to celebrate the launch of a third online magazine and to unveil their new corporate name: Material Media. Great name for an online company, right? But while they were able to come up with a new name for their empire, they couldn't settle on one for their new green-lifestyle site. No name means no URL. And no URL means no real launch. The mock-ups projected on the wall looked kinda nice though. Nikola Tamindzic and I showed up for the free hooch and the rumored absinthe.
So apparently there actually was absinthe at the party, but by the time we got there it was all gone. For a party supposedly full of people hopped up on a highly alcoholic, psychoactive drink, things were pretty tame. There wasn't even dancing, really.
I talked to Jodie Abrams, the photo editor girl at Nerve and she told me that they think they're gonna call the site "Greendulgence." I could be completely wrong, as the music was really loud and I was really drunk, and that word is kinda weird and doesn't make sense, but I'm pretty sure that's what she said. So then I talked to Ben, who is the editor of the new site and flew out from California. I considered talking about green stuff and ecological responsibility with him, but the only think I could offer on that is how this cycle of Top Model is all about being green and Tyra even placed a compost heap in the model's house. I bet it got full of tampons and Splenda packets.
But what I was really excited about was that I got to talk to feminist author/filmmaker Jennifer Baumgardner at the party. I told her I actually met her a long time ago when I used to work at BUST magazine. She was like, "Yeah, you look like someone who would've worked at BUST." I'm not sure if that's an insult or a compliment. Whatevs.