There's nothing more modest than a Boeing 787Google founders Larry Page and Sergey Brin are more "virtuous" than Saudi Prince Alwaleed bin Talal, the Guardian's Alexander Chancellor blathers. Why? Because while the prince purchased a new Airbus A380, which some call a flying mansion, Page and Brin "don't have private jets" and "own nothing more flashy than a modest Toyota Prius."

Well, Chancellor might have his facts a bit wrong, but his point is taken. Page, Brin and Google CEO Eric Schmidt own four commercial-sized jets between them, but it's for practical, money-saving reasons. And, yes, though Schmidt is eyeing another jet for his fleet, it must be said that the Boeing 787 Dreamliner is more environmentally friendly than older planes. (Photo by Boeing via AP)