Fox Business conducted "man-on-the-street" interviews for "Cyber Monday." (Note: I want to gouge my eyes out when I hear that ridiculous name, myth or not.) The object? To see if people really were shopping online more. Let's not even get into the question of why Fox thought they'd find people shopping online if they were interviewed on the street. Even so, a Fox reporter found Peter Perweiler at the ESPN Zone in Washington, D.C.
Perweiler had this to say when asked about his online shopping plans: "I'm looking at some big-ticket items this year so I really want to know what other people — problems they're having with items, things of that nature." Ah yes. That's what the internet is good for. Unbiased reviews. But wait, Perweiler is hardly unbiased. Silicon Alley Insider noted that Perweiler is the marketing director of the National Retail Federation. Did Fox know who he was, or was it just a coincidence?
This isn't FBN's first flub since they launched. A couple of weeks ago, FBN erroneously reported that Apple was buying a large stake in AMD. Apple wasn't. An investment company in Abu Dhabi was. Whoops. Fair, balanced ... and sloppy? As long as Fox flubs in all directions, I suppose there's no reason to complain.