iJustine to run her own show

As reported a couple of weeks ago, Justine Ezarik, the blonde videoblogger better known as iJustine, has opened her own website, iJustine.tv. Neither of her potential suitors, Justin.tv and Ustream.tv , appear to have won her heart outright. Ezarik's maintaining channels on both lifecasting startups, and also posting videos using Viddler and Revver. The girl knows how to keep her options open. Her latest affair is with ChannelMe.tv, a little-known .tv domain registrar, video-streaming service, and advertising platform. Unsurprisingly, ChannelMe's site now features iJustine.

Ezarik quickly rose to the top of the lifecasting niche, and now she's cashing in. That she's going with an unknown just shows how her own brand has outgrown all the services she uses. But will her old flames stay infatuated while she pumps up the competition? And is iJustine a strong enough commodity on her own to support a dedicated site? As her male counterpart Justin Kan can attest, achieving fame is no small task, but staying on top is a whole lot harder.