This image was lost some time after publication., the activist group, takes credit for Facebook revising its privacy policy. The company itself says it was just listening to user feedback. But you know better: Money talks. The New York Times reports that prior to Facebook's announcement last night, at least one advertiser,, told Zuckerberg & Co. it would discontinue its participation in Facebook's Beacon ads until it became an opt-in-only program, where users have to actively consent to have their purchases broadcasted to friends on the social network. It's not clear if Facebook's latest changes have appeased the online retailer.