The startup has released a Star Trek-themed search toolbar for Web browsers. Every search made through the toolbar means a donation to the production of Star Trek: New Voyages. The fan series is better-produced than the original series it honors, but it cranks out episodes at a glacial pace: three episodes in as many years.
We doubt there are enough hardcore Star Trek fans to make a real difference in ChaCha's numbers. An easier explanation? Scott Jones, ChaCha's CEO, has to be a Trekkie himself to be pursuing this. I hope the citizens of Indiana are happy knowing that their tax money is funding Jones's geek obsessions.