In every startup's life, before it can go public, there's a ritual called the roadshow. NetSuite, an online-software company backed by Larry Ellison, may begin its run as soon as Thursday, having filed an updated prospectus with the SEC detailing its plans to issue shares to the public. The total: As much as $99 million from the sale of 6.2 million shares. One unlikely buyer has already put his money in: Salesforce.com board member Craig Ramsey, who bought $3.5 million from company CEO Zach Nelson and founder Evan Goldberg. Silicon Alley Insider reports that Ramsey's son works at NetSuite, but the purchase is still curious. Also playing the field: Oracle CEO Larry Ellison, who put money into Goldberg's NetSuite and Benioff's Salesforce.com.