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"In 2005 the Southeast-based jewelry chain Mayors marketed diamond earrings with the tag line, 'She delivered your first born; now give her twins.' Fortunoff, the jewelry and gift chain with a Fifth Avenue flagship, established a push present registry six months ago." So, um, why is there a story about this "trend" (giving the mother of your child a baby bonus) now? Shouldn't Styles be on to the next big thing, like 'D&C dispensations' or 'Holy shit your period finally came honorariums'?