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E.W. Scripps COO Rich Boehne told a conference yesterday that Yahoo's will account for as much as 5 percent of its newspaper revenues in 2008. That merely confirms what we've heard: The classifieds jobs site is the only part of Yahoo's newspaper consortium that's working. And that's likely because Yahoo bought HotJobs instead of trying to build it. HotJobs isn't the reason why Gannett, Tribune, Hearst, MediaNews, and Cox Newspapers are starting up their own one-stop shop for online advertising — it's the rest of Yahoo's unfulfilled promises. (Photo by Gastev)