Scott Moore hires magazine editor to do nothing

Yahoo has installed Brandon Holley, the former editor of Jane, a women's magazine, as executive producer of Yahoo Lifestyles. This doesn't bode well for her career. When Scott Moore was put in charge of Yahoo's media operations, he said Yahoo would start focusing on mass instead of niche content — news, finance, sports, and maybe entertainment. "Lifestyles is the same — lots of subcategories don't meet the bar."

Holley's now in charge of those very same niches — food, health, astrology, and technology — Moore has suggested he plans to drop or scale back. Maybe having a girlfriend in HR was actually a good idea.