Yahoo cans female finance columnist, tells her to try "lifestyles"

Yahoo career-advice columnist Penelope Trunk took on a familiar topic today: "How to deal with getting fired (from Yahoo.)" Her boss, she said, told her the column didn't pull in a high enough CPM — the rate advertisers pay. Stock talk draws pricier ads than job advice. So far, all business. But then came the gratuitous insult: When Trunk asked if there were any other opportunities at Yahoo for her, the Yahoos recommended she try Lifestyles, a Yahoo division for food, horoscopes, and the like.

The scene was all too familiar for Trunk. When Trunk's column for Business 2.0 was canceled, her editor there suggested that Trunk, then pregnant with her first child, try writing for Working Mother instead.