The Los Angeles Times recently offered an intriguing report on "cognitive enhancers," the batch of attention-focusing and memory-helping drugs such as Adderall and Ritalin. (Also known as amphetamines, but that sounds so low-rent.) A 2005 survey that found 4-7% of college students had used. The real question: how many of them continued beyond graduation when they moved to the big city and took jobs at glamorous magazine companies and blog conglomerates? The LAT says use of amphetamines—sorry, cognitive enhancers—is widespread in the creative professions. Well, that's what an unprincipled drug marketer, and a headline-grubbing writer, would want to believe. The mundane reality? Probably caffeine abuse. But you tell us. Let's talk.