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Kudos to Focus Features' marketing department for injecting some sex into Atonement's For Your Consideration ad campaign by choosing this signature image of Keira Knightley, in which the actress emerges sopping wet from her family estate's fountain in a clingy, see-through slip, as the one that best represents the candidacy of both their critically beloved literary adaptation and director Joe Wright. Sure, the awe-inspiring tracking shot of a war-torn Dunkirk might have been an option that more vividly illustrated Wright's technical skills, but sometimes voters just want to break up the monotony of flipping though the trades by gawking at half-naked ladies.

Should the ad generate the expected positive response, look for Focus to take out a two-page spread promoting artsy Ang Lee fuckfest Lust, Caution with a collage of the complicated, physically punishing sexual positions into which the celebrated filmmaker twisted his awards-worthy talent.

[Ad via THR Digital Edition]